What You'll Learn From Watching This Live Session...
- How Lee McIntyre uses "email marketing to make an absolute boatload of money in my business, more than we probably should do, for the amount of subscribers we've got on our email list" (His business is now grossing around $115,000 per month. *)
- About building a list of 500 subscribers from scratch in 2 weeks. And how Lee then entered a JV contest and came 3rd, beating marketers with lists of 120,000 subscribers.
- How the Secret Whisper strategy lets you make sales, WITHOUT having to sell openly.
- Why subscribers beg him to send more emails and ask him to offer more stuff for sale!
- Details on the SINGLE SHORT VIDEO he made, which had a dramatic and powerful effect on his prospects. (He attributes $000's of sales to this video, without him trying to sell anything. And it generated many, many emotional comments on his public blog, from subscribers who just wanted to SHARE his video's dramatic personal impact on them)
- How YOU too can implement this powerful video idea NOW, to boost your business.
- Find out how he communicated in a way, his subscribers had not been communicated to before... AND how you too can use this technique, to build deeper (and more honest) relationships with your subscribers.
- How to build RESONANCE with your customers and prospects.
- The precise role you should adopt when communicating with subscribers. AND the tempting role NOT to take.
- The way to establish your authority and build trust with email subscribers, and what NOT to do.
- The biggest secret he has learned about email marketing (this single thing will change the way you write your emails)
- How to get a huge response, even from a tiny list.
- What to communicate with your prospects, to make them feel you are speaking directly to them.
- The crucial personal motivations and hot buttons, your prospects may not admit to, or even realise themselves
- How to market to these powerful, hidden motivations in an ethical and honest way... yet still have a goldmine on your hands.
- How to identify the secret motivations (use this 5 minute exercise to identify them).
- Excellent examples of hidden prospect motivation provided by the audience (including the make-money-online niche).
- The key to email relationship building and how to apply sincerely, this one most powerful concept to your business.
- Targetting the various TYPES of prospects on your list, when building deep connections.
- The precise and best timing, for building deep relationships with email prospects.
- The best (tested) frequency for follow-up emails (including the sweet spot, Lee has found)
- How to write and what to say in your emails, blending content and sales pitch.
- The three (3) absolutely key metrics to measure in your email marketing (not just the one you've probably been taught, so far).
- The MOST important people on your list to market to (the others are much less important).
- The MOST important days in Lee's follow-up email campaign.
- What to send email prospects to build that deep connection, plus a RIDICULOUS impact on response.
- The easy way, to massively impact the lifetime subscriber value of the relationship in an incredible way (it's all in the key messages of the follow-up).
- The cool (non-email) way, Lee uses to follow-up (no selling, but still generates sales).
- His content-leading email principle
- Repurposing your content for dramatic effect on your customer relationships
- How giving away your best content (in the right way), can boost the response hugely.
- Wording your emails in the best style.
- Using quirky language to build rapport and other powerful language devices (to make them feel "in the club")
- How to get people to feel like they know you personally.
- Example email templates you can model.
- The four (4) Golden Rules for email writing.
- The ONLY purpose of the email Subject Line.
- Examples of good subject lines and the best style device (precisely) for great response. Lee uses this consistently.
- Why you must be VERY careful of using "tricks" in subject lines.
- The key purpose of the email body.
- Why you should avoid writing long emails. (And how to profit from the other way to deliver more content.)
- How to use the word "FREE" to boost response, without triggering email spam filters.
- And much more..
*INCOME DISCLAIMER: Income statements made in this video recording by the presenter, have NOT been verified by us and are NOT typical.